Newsletter Issue 26: June 2016

DATES FOR YOUR DIARY | CONFERENCE PRODUCER INSIGHTS | EVENT LEADERS IN ASSOCIATIONS DINNER | EVENT MARKETING SURVEY | INDUSTRY NEWS | JOB BOARD

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CEO Event Dinner
22nd June 2016
Mayfair Hotel
Conference Awards
1st July 2016
Tobacco Dock
Operations Directors Roundtable
16th September 2016
Tobacco Dock
Event Directors Dinner
28th September
30 Euston Square
Event Marketing Summit
7th October 2016
Chelsea FC
London Venue Awards
14th October 2016
The Emirates Stadium
The Conference Summit
9th December 2016
99 City Road
 

INSIGHTS INTO THE CHANGING ROLE OF THE CONFERENCE PRODUCER

The Global Conference Network is often asked if there is reliable benchmarking data available on the conference industry. The answer is unfortunately no. To address this, we are conducting a range of surveys to provide data and analysis on the B2B conference and events industry.

In addition to our annual salary survey, we are gathering insights and data on specific job functions and roles. The first of these is the Content and Producer Survey which has generated interesting information regarding producer demographics and their changing roles and responsibilities.

Highlights include

Conference producers are still more likely to be women than men
The traditional view that production is female dominated is not supported – as 40% of respondents were men. However, the Annual GCN Salary Survey did highlight that whilst there were maybe more women in conference production then men, at every level they are paid less then men.

Fewer Conference Producers are being paid profit share
Whilst the majority of conference producers still have p/l responsibility for their events only 40% receive profit share. The traditional way producers are remunerated is changing.

The responsibilities and remit of a conference producer have increased
As the events industry is changing, so is the role of the producer with almost all of the respondents expected to undertake additional roles to those traditionally associated with the role. The very title, “conference producer” is in decline with many now being called “content managers” or “content creators” reflecting their increased responsibilities.

The majority of respondents are expected to be involved in partnership building, additional content creation and social media, with a significant number also involved in sponsorship sales and logistics.

What types of events are Conference Producers working on?
1-2 day conferences are the still the mainstay of a content/producer role at 84.5% of their output, but other events, especially large scale, multi-platform events are a growth area. Training courses were also a substantial part of the producer cycle, as companies continue to grow and diversify, assessing the changing needs of their target markets.

The biggest challenges facing Conference Producers
Unsurprisingly, in today’s highly competitive environment, time pressure is cited as the biggest challenge faced by our respondents, closely aligned to maintaining quality within the timescale allotted. There is constant commercial pressure between lead times, budget and content quality as well as the larger market pressures of competition and declining delegate numbers.

Interestingly, a quarter of respondents cited internal factors such as office politics and internal working relationships as major challenges

The Production Cycle
With nearly 70% of respondents citing more than 30 days given to the production cycle, there is clearly a shift from the traditional “IIR model” of a 28 day production cycle, reflecting the need for greater, in-depth research to create successful events as well as the additional responsibilities producers are taking on.

Job Satisfaction is high
Encouragingly, nearly 80% of respondents rated conference production/ content generation as 7/10 as a career choice, suggesting that there is a good level of job satisfaction within the industry. Given the requirement for retaining talent to sustain the industry, this is a positive indicator.

To order the full copy of the GCN Content and Producer Survey or the GCN Salary Survey, simply complete this form.


EVENT LEADERS IN ASSOCIATIONS DINNER

Event leaders from associations came together for a networking evening at the QE11 Conference Centre. Attendees from London Chamber of Commerce, ABTA, CIPP, LARIA and many more came together to share common issues and ideas and were treated to a fabulous evening with music and a delicious dinner. The evening was sponsored by Dubai Business Events.


EVENT MARKETING SURVEY

Please complete our Marketing Survey for a chance to win a ticket to the Event Marketing Summit.

www.surveymonkey.co.uk/r/GCNEMS16


INDUSTRY NEWS

Briefing Media acquires Global Data Systems

UBM divests electronics media portfolio

Euromoney Institutional Investor plc - 2016 Half-year results presentation

UBM upbeat as large event growth offsets blips

UBM acquires Content Marketing Institute in the US

Freeman acquires Exhibit Surveys to boost its data analytics

Informa plc Trading Update - 2014-2017 Growth Acceleration Plan On Track


JOB BOARD

GCN Talent Doubles in Size!

GCN Talent, the recruitment arm of the Global Conference Network, has recently doubled in size. We have taken on an Office Manager and two new Consultants to help us with the volume of business coming though from clients old and new. Initially, both our new starters will be account managing existing clients and recruiting for roles across all functions with a focus on junior to mid-level positions.

Lisa Fox, Senior Consultant. With a background in both recruitment and events Lisa comes to join the GCN Talent team, having started her career running award ceremonies and conferences at Haymarket Publishing.  She has also worked in the charity sector, both fundraising and organising events. The majority of her recruitment experience has been gained in the events sector recruiting into commercial conferences, not for profit organisations, venues and exhibitions. Lisa can be reached on 07809 116458 and at lisa@gcntalent.com

Nifemi Olaopa, Consultant, has a background in recruiting for the B2B media and marketing sectors across both online and print. Starting her recruitment career within Hays Specialist Recruitment, Nifemi has proven abilities to successfully recruit for professionals of all levels into prestigious organisations within both the private and public sector. She is very keen to now specialise within the events, conferences and exhibitions sector -to which she brings a wealth of recruitment skills and knowledge as well as great passion for the industry. Nifemi can be reached on 07939 640 581 and at nifemi@gcntalent.com

Nifemi and Lisa will be supported by our Office Manager, Alison Cudd. Alison has over 10 years experience as a successful Recruitment Consultant placing candidates into a variety of roles across many sectors. She has experience of providing recruitment solutions to large global organisations and brands as well as SMEs. She has been recognised throughout her career for a clear dedication to exemplary service-level standards and is now delighted to bring these to the new challenge of working with the team at GCN Talent. Alison can be reached on 07928 101302 and at alison@gcntalent.com

GCN Talent is managed by Co-Directors Kevin Hosier and Katharine Mann who between them have something north of 40 years experience in the B2B conference and exhibition sector. With backgrounds in event production and event sales, both have run their own event recruitment businesses before joining forces with the Global Conference Network. Kevin and Katharine are responsible for the management and direction of the business both will manage both key accounts and high level/senior vacancies.

If you’d like to discuss a recruitment campaign – or your next career move - Kevin can be reached on 07958 704261 kevin@gcntalent.com Katharine on 07803 078236 katharine@gcntalent.com 

For more information about GCN Talent see: www.gcntalent.com

Conference/Event Director – Industry Association £80,000 basic plus bonus, London

Sponsorship Sales Manager £50,000 London

Head of Content – Large Scale Shows, £60,000 - £65,000 basic up to 78K OTE, London

Marketing Manager £40,000 basic 44K OTE, London

Commercial Manager £35,000 basic up to 45K OTE, London

Key Account Director £30,0000 - £35,000 basic up to 55K OTE, London

Sponsorship Sales Director £50,000 - £60,000 basic up to 85K OTE, London

Head of Delegate Sales £35,000 - £45,000 basic up to 75K OTE London

Portfolio Manager £40,000 basic 45-47K OTE, London

Delegate Sales Manager £35,000 basic plus commission, Sydney, Australia